Innovative Solutions For Arts and culture brands

A partnered approach designed to generate sustained growth. This program builds brand and talent visibility by highlighting the creative strengths and industry expertise of artist-led or creator-led brands. Y Breakfast Studio collaborates with you to secure media coverage that amplifies your unique perspective, creative voice, and social impact.

Monthly Retainer Fee: $800 – $1,200 

Minimum Contract Length: 3 Months 

Overview:

1) Target: 5–8 media placements per month (metric, not guarantee)

Media formats included:

-Digital

-Broadcast and radio

-Print

-Podcast

-Social media content guidance for one social channel

2) Competitor insight:

-Social media share of voice analysis

-Press coverage analysis

3) Reporting:

-Weekly results reporting

-Expert guidance included

The goal is to secure a minimum of 5 placements per month, with the target ranging up to 8 placements. If the minimum of 5 placements is not met in a given month, the shortfall can roll over to the next month, ensuring the final placement goal is achieved by the end of the contract term.

This program focuses on creating brand and talent success by spotlighting your achievements and expertise within your specific industry.

Monthly Retainer Fee:

-$2,500 – $3,500 (established company)

-$1,500 – $2,000 (small business/emerging brand)

Minimum Contract Duration: 3 months 

Services include:

1) Media Placements: Secure a minimum of 5-8 media interviews, podcasts, and/or contributed articles per month (note: this is a target, not a guarantee)

2) Strategy: Custom topic/response strategy

3) Expert Guidance: bi-weekly results meeting

4) Awards: Ongoing award submissions

5) Opportunities: Showcase, speaking panel, and performance opportunities

6) Social Media Content Guidance: One Social Channel

7) Media training:

- Individual: 1 virtual session

- Team: 2 virtual sessions

8) Outreach: Ongoing media relations outreach

9) Competitor insight: Social media share of voice & press coverage analysis

10) Reporting: Expert guidance with weekly results reporting

The goal is to secure a minimum of 5 placements per month, with a target range up to 8. If the minimum of 5 placements is not met, the shortfall can roll over to the next month, ensuring the final placement goal is met by the end of the contract term.

A results-focused, direct approach, perfect for emerging creative brands aiming to secure industry-building media coverage. This program delivers strategic, targeted media pitching to your key industry targets, with the goal of earning you at least 3 media opportunities per month, while helping to strategically build your social media presence. It’s a market-growth approach, ideal for achieving results on a limited budget, while developing your brand presence.

Monthly Retainer Fee:

-  $2,500 - $3,500 (established company)

-  $1,000 - $2,000 (small business/emerging brand)

Minimum Contract Length: 3 Months 

Services include:

1) Minimum 3 media interviews, podcasts, and/or contributed articles per month (note: this is a target, not a guarantee)

2) Social Media Content Guidance: Two social channels

3) Media training:

- Individual: 1 session

- Team: 2 sessions

4) Outreach: ongoing media relations outreach

5) Touch Base Meetings: 3 total for the first 3 months

6) Reporting: Bi-monthly reporting meetings

7) Expert Guidance: Monthly meetings

The goal is to secure a minimum of 3 placements per month. If the minimum of 3 placements is not met in a given month, the shortfall can roll over to the next month, ensuring the final placement goal is met by the end of the contract term.

For brands at an early stage or needing a clear, consistent foundation. If you already have visual assets like a logo or color palette, we’ll evaluate them to ensure they align with your brand strategy. This package includes:

• Strategic brand positioning with clarity on audience, niche, and differentiators
• Defining your brand’s purpose, values, and personality
• Tone of voice development for consistent communication across 2 key formats (e.g., website copy and social captions)
• Visual direction, including a color palette, typography system, and recommendations for visual style on one platform (e.g., Instagram, website). This will provide guidelines for imagery style, layout, and visual consistency tailored to your brand’s needs.
• A brand reference document with your brand positioning, tone of voice, values, and visual direction to ensure consistency across all content and communication.

For brands looking to align storytelling, visuals, and messaging across multiple touchpoints. This package includes: 

• Defining your brand’s purpose, values, and personality to guide expression and decision-making
• Audience analysis and messaging recommendations tailored to 3 primary platforms (e.g., website, social media, product descriptions)
• Tone of voice system with communication guidelines for 3 key formats such as web copy, captions, and product messaging
• Expanded visual identity including a logo suite (main logo, alternates, submarks), extended color palette, refined typography, and visual elements for 2 platforms
• Visual direction for 2 brand environments (e.g., Instagram feed, website homepage), including guidance on layout principles, image style, and design treatments
• Brand guidelines (10–15 pages) covering visual usage, messaging application, and tone of voice across 3 key brand touchpoints

For established or scaling brands that need a comprehensive strategic and creative system to lead their industry with clarity and influence. This package includes:

• Market scan with competitor mapping and positioning insights
• Defining your brand’s purpose, values, and personality to guide expression and decision-making
• Brand story framework that expands your purpose and values into a cohesive narrative adaptable across longform, social, and pitch formats
• Tone of voice system applied across up to 5 key formats (e.g., email marketing, PR, video scripts, web copy, product descriptions)
• Fully developed visual identity system, including logo suite, extended color palette, typography, and custom visual elements tailored to your brand
• Visual direction for 3 brand environments (e.g., website homepage, email templates, Instagram grid) with layout, image style, and brand presence recommendations
• Brand guidelines (20+ pages) with platform-specific usage for visuals, messaging, and tone of voice across up to 5 key touchpoints
• Two brand strategy consultations to support rollout and implementation decisions