Innovative Solutions For Arts and culture brands

Monthly Retainer Fee: $800 – $1,200 (Individual)

Partnered, ongoing approach developed to build ongoing, growing success. This program focuses on creating brand/talent awareness by spotlighting the individual or company brand’s creativity and expertise. Y Breakfast Studio will work with the talent to create media coverage for his/her industry talent and unique creativity and expertise in their industry and social impact positions.

Overview:
· Brand-building engagement, expertly curated content
· Minimum eight placements in key media outlets:
o Digital
o Broadcast, radio
o Print
o Podcast
· Competitor insight: social media share of voice & press coverage analysis
· Expert guidance, weekly results reporting

Monthly Retainer Fee: $2,500 – $3,500 (established company) | $1,500 – $2,000 (small business/emerging brand)

This program focuses on creating brand/talent success by spotlighting your talent level and accomplishments in your specific industry.

Services include:
· Secure minimum of eight media interviews, podcasts, and/or contributed articles
· Custom topic/response strategy
· Expert guidance: bi-weekly results meeting
· Award submissions
· Showcase, speaking panel, and performance opportunities
· Media training
o Individual: 1 session
o Company: 2 sessions
· Ongoing media relations outreach
Competitor insight: social media share of voice & press coverage analysis
· Expert guidance, weekly results reporting

Monthly Retainer Fee: $2,500 - $3,500 (Company) - $1,000 - $2,000 (Individual) 

A results-focused, direct approach, perfect for emerging entrepreneurs and businesses strongly focused on securing industry-building media coverage. This program delivers strategic, targeted media pitching to your key industry targets, with a goal of earning you at least one media opportunity a month, while helping to strategically build your social media presence. It's a market-growth approach, and the perfect launch pad to get results on a limited budget, while developing your brand presence.  

Services include:

•     Minimum {3} monthly media interviews, podcasts and/or contributed articles
•     Social Media Content Guidance:  One Social Channel
•     Media training - (1 session) - Individual - (2 sessions) - Company
•     Ongoing media relations outreach
•     Touch Base Meetings: [3 total for the first 3-6 months]

1. Bi-monthly reporting meetings
2. Expert Guidance: Monthly Meetings

For brands at an early stage or needing a clear, consistent foundation. If you already have visual assets like a logo or color palette, we’ll evaluate them to ensure they align with your brand strategy. This package includes:

• Strategic brand positioning with clarity on audience, niche, and differentiators
• Defining your brand’s purpose, values, and personality
• Tone of voice development for consistent communication across 2 key formats (e.g., website copy and social captions)
• Visual direction, including a color palette, typography system, and recommendations for visual style on one platform (e.g., Instagram, website). This will provide guidelines for imagery style, layout, and visual consistency tailored to your brand’s needs.
• A brand reference document with your brand positioning, tone of voice, values, and visual direction to ensure consistency across all content and communication.

For brands looking to align storytelling, visuals, and messaging across multiple touchpoints. This package includes: 

• Defining your brand’s purpose, values, and personality to guide expression and decision-making
• Audience analysis and messaging recommendations tailored to 3 primary platforms (e.g., website, social media, product descriptions)
• Tone of voice system with communication guidelines for 3 key formats such as web copy, captions, and product messaging
• Expanded visual identity including a logo suite (main logo, alternates, submarks), extended color palette, refined typography, and visual elements for 2 platforms
• Visual direction for 2 brand environments (e.g., Instagram feed, website homepage), including guidance on layout principles, image style, and design treatments
• Brand guidelines (10–15 pages) covering visual usage, messaging application, and tone of voice across 3 key brand touchpoints

For established or scaling brands that need a comprehensive strategic and creative system to lead their industry with clarity and influence. This package includes:

• Market scan with competitor mapping and positioning insights
• Defining your brand’s purpose, values, and personality to guide expression and decision-making
• Brand story framework that expands your purpose and values into a cohesive narrative adaptable across longform, social, and pitch formats
• Tone of voice system applied across up to 5 key formats (e.g., email marketing, PR, video scripts, web copy, product descriptions)
• Fully developed visual identity system, including logo suite, extended color palette, typography, and custom visual elements tailored to your brand
• Visual direction for 3 brand environments (e.g., website homepage, email templates, Instagram grid) with layout, image style, and brand presence recommendations
• Brand guidelines (20+ pages) with platform-specific usage for visuals, messaging, and tone of voice across up to 5 key touchpoints
• Two brand strategy consultations to support rollout and implementation decisions